Rosendal & Folk Cykel
Two bike workshops in Uppsala with a second-hand bike shop, sharing one website with a page for each shop. Before, bookings came by phone. I designed and built the site in Framer around one action, “Boka en tid” (book a time), connected to an online booking system, and set up both shops on Google.
For three months I also ran their marketing on Facebook, Instagram and TikTok.
Bookings made online through the new site from September 2025 to October 2026, by a shop that used to take them all by phone.
Visitors to the website since it launched in September 2025.
Views of the two shops’ Google profiles in the last six months.
Clicks from Google through to the website in the same six months.
The shops now show up for searches like “cykelverkstad uppsala”, “cykelaffär uppsala” and “begagnade cyklar uppsala”. Sources: Google Analytics and Google Business Profile, Oct 2026.
Inventiva Bygg & Renovering
A construction and renovation company in Stockholm, founded in 2025. The site presents eight services, from new builds to kitchens, bathrooms and roofs, with a photo gallery of real projects and one clear action on every screen: “Boka möte” (book a meeting).
My role: designed and built the site in Framer. The brief was simple: a clean showcase of the founder’s finished work, so new clients can see the quality before they book a meeting.
Pick the right tool, then get out of the way.
No-code tools like Framer let me go from first sketch to live site quickly, and let the owner manage their own content after launch. Instead of designing every component from scratch, I focus on what moves the needle: clear information architecture, responsive layouts and one obvious next step on every page.
Working directly with owners has also made me better at explaining design decisions to people who don’t speak design.